Let me state the obvious. Marketing does not start with an “e”. (Aren’t you happy you’re spending your time reading this?!?) However, effective marketing does begin with the letter. The reality of the situation is that for marketing to be worth the effort for an organization, it needs to work. This blog will be exploring examples of engaging excellence and examples of egregious error in an effort for our readers to find ways to be more effective and more efficient. (Did you count all those gorgeous e-words?)
For the purposes of full disclosure, let the record show that my company is also named with an “e”…literally. Withanee (with an “e”) Marketing has been working with small businesses, non-profit organizations, and other entrepreneurial ventures for over 15 years. Our experience (another great “e” word) with these specific markets, our understanding of their marketing challenges, and our ability to turn challenges into champions is what sets us apart from all of the other marketing voices out there.
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