Found this in my hood. It is a prime example of a small business owner thinking they would save money by crafting their own signage. Too bad the business owner doesn’t know that how a sign looks (perceptual benefits) communicates to potential customers as much, if not more, than the words printed on it.
So what is this sign saying to me? It is telling me that they don’t really care about how things look….even though they are in the business of trying to make people look good. The half-assed attempt at promotion makes me think their approach to my hair and nails will also be second rate. This sign screams “guaranteed beauty catastrophe here!” Now, to be fair, this shop might give the best haircuts in town. The owners might be the nicest people in the world and they might offer great service at a great price. It’s really a bummer the sign doesn’t indicate these things at all. With just a bit of an investment in color and design this business could easily bring in more customers who would be more confident in trying a new place for a new do.
At this point, the only cut I would allow is the sign itself.
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