Want to Stand Out? Maybe You Should Sit Down.

Part of effective marketing is about getting your potential target market to notice you.  In this case, standing out meant showing the world what it looks like to sit down.  It’s memorable because it’s completely unexpected (and funny in a sort of gross kind of way). The memorability element of this marketing effort earns them an excellent in my book.

Funny thing is, most small businesses are lacking in the kind of confidence it takes to stand out in this way. New entrepreneurs often look to other businesses for leads on how to behave so as not to give the impression that they don’t know what they are doing.  These businesses end up impersonating everyone else which makes it harder for them to succeed.  

Potential customers have quite a bit of choice these days and if your business looks different from the other choices out there, you are giving yourself a leg up. To really stand out, I do encourage my clients to look at competitive businesses but instead of trying to fit in, I suggest doing the COMPLETE OPPOSITE.  Do whatever it takes to be unique!  For instance, years ago I had a client that started a landscape maintenance business.  Rather than try to fit in with the hundreds of others offering the same service, my client had uniforms made for his crew that consisted of safari hats, shirts and shorts, and promoted his service as able to “tame your backyard jungle”. Silly? Maybe. Memorable? Yes. 

Standing out is critical…even if it means you need to sit down to do it.